"It All Starts with Design."
This statement can rub people the wrong way. When I refer to ‘people,’ I mean non-designers who are also involved the creation process.
Riding in the van today, I had a conversation with two product developers about the creation process. Developers specialize in figuring out ways to bring ideas to tangible space—where the product can be interacted with.
I work at a company that is Design-driven. As a designer, I can’t ask for a better situation since our voice is at the forefront of many conversations. We seek an emotional resonance in what we design. As a passionate colleague of mine puts it, we are creating dreams rather than things.
Though conventional wisdom tells us that ideas come from the pens of designers, I’d argue that some of the biggest changes are coming from breakthroughs by makers (the manufacturers and suppliers). These materials and processes in turn spur on more ideas when shown to designers and developers alike.
If you define ‘design’ more loosely—as a logical means of making something, this statement is almost always true. Under this point of view, developers, materials engineers, innovative manufacturers, etc… all fall under the umbrella of design since they are all part of the process of making something.
No matter how good you are at something, teammates want to feel involved and invested in a group interest. Shoving a concept down your cross-category partners’ throats doesn’t produce the necessary attitude to create amazing product. If you portray yourself as a designer who knows more than everyone else, everyone else will want to see your ideas fail. When I asked the developers who the best designers they worked with were, they both mentioned designers who were open-minded to creative input from developers. Vested interest in a concept makes the glass half full instead of half empty when testing feedback comes.
It’s interesting how important our egos are to the creation process. Robots would probably design things in a much, much different way.
Nike Kobe 9 Elite
Aranda\Lasch: Rules of Six, Installation at MoMA, New York, United States, 2008
Wooden. Rugs. Rolls those two words around in your mind hole for a minute or two. German artist Elisa Strozyk has created three variations of these delightful coverings. Strozyk dyes and connects row upon row of triangular pieces as she pulls together the end result of a colored wooden rug, which is so flexible that you can literally crumple it up and toss it into a corner. (via Design Milk)
"The only way to beat complexity is research but that takes money, time and effort. It doesn’t come by chance. Nine times out of ten if you just leave the beaten paths, you’ll only end up with stupidity."
Bertone Design Director
"A car designer can do amazing things in architecture and, if he then returns to cars, those take a jump too – it’s a win-win situation. Yet, it doesn’t work the other way round. Cars by architects are always bad."
Bertone Design Director