Mark Khaisman and brown packaging tape + acrylic panels + light source.
The Effect of Image & Reputation in Design
At my new job, I’m always meeting new people due to the size of the company. Each meeting is a first impression. Like product, initial judgements are made in the split seconds that first impression is made almost emotional in nature. The image those have of you as a designer will affect their opinions on your designs. Bias is real and unavoidable.
Recently I’ve been attempting to draw more crudely to disguise my sketches. This is counter-intuitive to everything I was taught in school, but here’s why: there seems to be a balance of abilities where sometimes a designer who possesses sketching ability is discounted for their design acumen or creativity as if the two cannot coexist in exceeding amounts. It may be some form of a coping mechanism or inferiority complex.
In either case, I’ve never believed sketching to be any indicator of true design talent, and I’d rather be considered OK at sketching and great at creativity than the reverse. I think these kinds of psychological charades can end once credibility is established and creativity is proven. But for now, I will tread lightly.
Selections from The Ontic Order
by Luke Turner
Though we own a Keurig, I had to pick up this Califia Farms bottle due to the great packaging & graphic design. These photos don’t really do it justice on the shelf.
"The process of designing is really about deciding or even more about dismissing. It is not just about coming up with ideas; it is about throwing them away."
Martijn van Tilburg
Anthony Howe’s kinetic sculptures
by Ramon Todo
The passion put into this show is clearly evident every episode. Creator Vince Gilligan has finished a masterpiece with brilliant performances by the entire cast. Instead of chasing dollars or milking out more seasons, this show chose to stick with a specific vision. I especially love that Gilligan intentionally did not want to leave open-ended questions after the finale.
As a project, this show could not have been designed better. Though dense, it never clutters the plot with detail. Everything serves to push forward the story and make the characters more real the same way the right detailing of a product will further the product’s main function. You get the sense everyone involved with this show feels a sense of pride in what they accomplished. I think the same can be said about any team working on a ground-breaking design.
Feel-good ad for Guiness by BBBO New York